The original content, the “Welcome!” headline, remains in the HTML code. Later you will be entering your new variation content in the Website Optimizer tool. (Notice that we left the heading 1 tags outside the script. For this experiment, we are not varying the HTML tags, only the words of the headline; so there’s no reason to include the heading tags.)

Your HTML code for the “Image” page section should look like this (using example content):

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